Real Estate: In recent years, the neighborhood has undergone an urban renewal process, with Tama 38 and evacuation-rebuilding projects adding new housing units to the area. Demand for the neighborhood is increasing, especially among young families and investors looking for real estate opportunities.
Transportation: The neighborhood is located near light rail stations and Jerusalem’s transportation hubs, allowing for easy access to other parts of the city.
Target Audience: The neighborhood primarily attracts young families and investors, as well as expatriates seeking properties in an area close to the city center and the main cultural and commercial institutions of Jerusalem.