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The exclusive residential project "Eden" redefines urban living in Jerusalem, creating a luxurious environment for its residents. Featuring an original swimming pool, a beautiful open patio, a shared workspace, a fully equipped gym, spa rooms and health treatments, a Pilates studio, study rooms, and more. The project is currently being built on the legendary Eden Hotel building, built in 1938 according to the plans of architect Yohanan Ratner, who also served as the head of the National Command of the Haganah and later of the Palmach. Over the years, the Eden Hotel played a significant role in the history of Jerusalem and the entire State of Israel. Within its walls, crucial meetings were held regarding the future of the young state, and distinguished guests included Chaim Weizmann, David Ben-Gurion, Lord Wingate, Nahum Goldmann, Golda Meir, and many others. For many years, it was extremely difficult to secure a room there without a prior reservation, due in part to its proximity to "Beit Frumin," the old Knesset building located 200 meters from the Eden compound, which served as a central hub in the establishment of the State of Israel and later as a meeting place for the leadership of the young and developing Jewish and Zionist settlement in the Land of Israel. The historic Eden Hotel is undergoing preservation and transformation, becoming a stunning 9-story residential building that offers an unparalleled living experience.  The "Eden" project offers a variety of luxury apartments and breathtaking penthouses with views of Jerusalem's open landscape, featuring top-of-the-line specifications such as underfloor heating, bespoke branded kitchens, and leading VRF air conditioning with cellular control and monitoring. Located in the heart of Jerusalem, a short walk from all major points of interest in the city - 10 minutes to Mamilla Mall and Jaffa Gate, 7 minutes to the Rehavia neighborhood and Mahane Yehuda Market, a minute's walk to Ben Yehuda Street known for its cafes, restaurants, and diverse shops, and a minute's walk to the light rail line approved for construction along King George Street.

Project Overview:Location: Bezalel Street, Tel Aviv-Jaffa• Apartment Offerings: 18 apartments for sale in two buildings, including 2-4 room apartments, garden apartments, and beautiful penthouses• Construction Standard: High standard with rich technical specifications• Building Permit: Expected to be received in a few months Project Features:Diverse Apartments: A selection of apartments to suit various needs, including garden apartments and penthouses.• Modern Design and Rich Specifications: The apartments will be built to a high standard with modern design and rich technical specifications. Surrounding Advantages:Proximity to the Sea: Within walking distance to the sea• Cultural Centers: Close to Habima Theater, Dizengoff Center, Shenkin Street, and Carmel Market• Excellent Accessibility: Near Bialik Square and Bezalel Market, which is undergoing a renewal process• Quiet and Pastoral: Bezalel Street offers a high quality of life and proximity to the city’s cultural centers Strategic Location:Proximity to Tel Aviv Museum and Rabin Square: Within walking distance to cultural centers like the Tel Aviv Museum, Rabin Square, the Cameri Theater, and the Opera House• Nearby Entertainment Venues: Close to entertainment centers in Dizengoff, Gan Ha’ir, and Sarona• Access to Ibn Gvirol Street: Just steps away from the bustling Ibn Gvirol Street, filled with cafes and restaurants• Artists’ Quarter: Close to the Artists’ Quarter, offering a variety of galleries and cultural experiences• Access to Light Rail: A short distance from the future light rail station Bezalel 20-22 Project in Tel Aviv offers a unique blend of urban living in the cultural heart of Tel Aviv, combined with the tranquility and pastoral charm of Bezalel Street. It’s a true Tel Aviv residential project with excellent access to everything the city has to offer. A must-see opportunity!

FRANKLY - Salma Street, Tel AvivThe "Frankly" project on Salma Street in Florentin will feature an exclusive residential tower alongside a luxury hotel designed by architect Avner Yashar. The complex is planned to include 160 residential units in a 16-story building, all with high ceilings, panoramic balconies, and floor-to-ceiling windows, alongside a 6-story hotel with 66 guest rooms. This will allow residents to enjoy a variety of hotel services. Key Highlights of the Project:

  • The complex combines a luxurious residential tower with an elegant boutique hotel, gourmet restaurants, cafes, and brand-name stores.
  • Amenities for residents:
    • Rooftop terrace
    • Well-equipped fitness center
    • Well-maintained garden and exclusive swimming pool
    • Minutes from the light rail station, the beach, Rothschild Boulevard, and Carmel Market
    • All apartments feature high ceilings, panoramic balconies, and floor-to-ceiling windows
    • Green space at the heart of the project
    • Impressive lobby and designed floor spaces
    • Pampering spa and bathrooms
 Purchase Terms:
  • 7% at signing
  • 13% upon building permit (expected in a year) + completion to 50% with interest-free and index-linked developer loan
  • 50% upon delivery
  • Occupancy: 63 months from building permit
  • Under these conditions – exemption from the construction index for the first 10 apartments only!
 Sample Apartments:Apartment No. 6, Model B7
  • 2 rooms, east-facing – garden
  • 52.7 sqm built + 8.29 sqm balcony
  • Price: Upon request
Apartment No. 10, Model B5
  • 2 rooms, west-facing
  • 66.20 sqm built + 8.29 sqm balcony
  • Price: Upon request
Apartment No. 1, Model C1
  • 3 rooms, east and north-facing
  • 64.51 sqm built + 7.37 sqm balcony
  • Private parking with tabo
  • Price: Upon request
Apartment No. 37, Model D3
  • 4 rooms, southeast-facing – garden
  • 110.98 sqm built + 16.12 sqm balcony
  • Private parking with tabo
  • Price: Upon request
 Project Location: The project is located in Florentin, one of the trendiest and most vibrant neighborhoods in Tel Aviv, combining urban lifestyle with modern luxury. Just minutes from the beach, Rothschild Boulevard, and Carmel Market, residents will enjoy easy access to leading restaurants, cafes, and cultural institutions in the city. Proximity to the light rail station ensures excellent accessibility, making the project ideal for those seeking a high-quality urban lifestyle.

The project located at the heart of Rothschild Boulevard, gives its residents a wonderful opportunity to immerse themselves in the atmosphere of the city with all its charm
Rothschild Boulevard is an extraordinary project, which brings a modern touch to a modest Landmark structure with historical value, as part of the preservation plan of Bauhaus buildings in the City; Together, they create a living experience with a vibrant urban atmosphere, blending in with the unique architectural landscape of the White City. The attractive location of the project in the heart of Rothschild Boulevard, the first boulevard in the first Hebrew City, gives its residents a wonderful opportunity to immerse themselves in the atmosphere of the city in all its shades and charm, and enjoy a full and rich lifestyle, in close proximity to many cultural, art, entertainment and leisure venues.The unique residential building of Rothschild 101 project is characterized by precision, perfect planning, and maximum attention to the needs of the tenants. With just 6 floors, the building boasts a variety of spacious apartments, from 3 room apartments to the charming green garden apartments. For the convenience of the tenants, the building contains disabled access, an elevator, and underground parking. Each apartment enjoys rich and pampering technical specifications. The jewels in the crown are the beautiful urban balconies that overlook the boulevard in the front, and the green, pastoral area at the back. Come and live at the boulevard of the first city in Israel. you will thank us later.
 

Live at the heart of the action, with enjoyment on every side! The Julie Complex presents a unique concept that offers its residents an exclusive lifestyle experience right at the vibrant center of the non-stop city, Tel Aviv. This 9-story building offers 152 apartments above a commercial level and is now being constructed on a strategically located corner lot that links Tel Aviv’s Herzl, Shlomo, and Nachalat Binyamin Streets. It is notable for the carefully planned contemporary design of each apartment, as well as the opulent lobby overlooking a breathtaking inner patio, and a communal rooftop area for residents’ wellbeing. The intriguing residential concept includes two protected spaces on each floor, which have been designed as public areas providing various services: laundry rooms, stylish workspaces, gyms and yoga/Pilates studios, a comfortable lounge and a range of hospitality rooms, among others. Of course, residents will also benefit from convenient access to nearby commercial and entertainment destinations, as they enjoy the very best that Tel Aviv has to offer. All specifications are of the highest standard, such as an advanced VRF air conditioning system, smart home system, and deluxe double-glazed windows with electric blinds Built in glass , supplied by Israel’s leading home design companies. Architect: Yashar ArchitectsOperating Contractor: Electra Construction Expected Occupancy Date (Contractual Obligation): Dec 30, 2026 Sample apartment models – all apartments have an area between 37 sqm and 60 sqm, with broad balconies and parking. The project is governed by the Sales Law and is backed by Bank Leumi. 

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